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This web page homeloan.shreecorp.com states the following, "NEED A HOME LOAN? HDFC Home Loan Advantage." We saw that the website also stated " With the maximum market share and being the Leader in the Indian Home Loan Market, sharing over 30 yrs of Home Loan experience with a customer base of more than 33 Lakhs, Offers You the Best Home Loan Options." It also said " Get INstant Home Loan Approvals. Wide Range of Loan Products to choose from. Max loan duration upto 20 yrs subject your retirement age. Max Loan upto 80 of the Property cost. Hassle Free Service with Optimum Processing Charges." The header had home loan calculator as the highest ranking optimized keyword. It is followed by home equity loan, home loan rates, and home improvement loan which isn't as ranked as highly as home loan calculator. The next words homeloan.shreecorp.com used was home equity loan rates. home loan interest rates was included but will not be understood by web crawlers.